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EP 118: This One Habit Cost Me 100 Million YouTube Views
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From Petrified Wood to Pints Social Proof Gone Wrong
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EP 117: 70% of Teams Are Using AI With Zero Oversight. Here’s What Happened
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How a Transparency Slip Sparked a PR Firestorm
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EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"
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The Hangover That Landed Us A Major Client
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EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
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EP 114: We Deepfaked a CEO in 2 Minutes. Here’s What Happened
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The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong
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EP 113: Why Most CMOs Fail at Brand Strategy
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I Took A Team To Paris And Discovered The Brief Was In Spam
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EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
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The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal
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EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard
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The Disappearing Pitch: How a Magician Cost Us the Client
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EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney
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Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake
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EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight
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The Expensive Mistake of Starting a Shop You Don’t Believe In
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EP 108: Why 95% Of Buying Happens On Autopilot
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The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life
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EP 107: Award-winning ads stopped driving growth says Steve Harrison
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What Losing a £10K Tape Taught This BBC Journalist
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EP 106: Ant Cousins Explains Why Handing Empathy to AI Almost Went Wrong
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The Costly Hiring Habit That Nearly Broke Sarah Clay’s Business
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How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton
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EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley
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How A PR Exec Survived Lads’ Mags, a Riot, And A Near-Top Gun Airspace Incident
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EP 104: Why Liquid Death and Guinness Highlight Their Flaws with Phill Agnew
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We Printed 50,000 Catalogues... With the Wrong Phone Number.
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EP 103: From Fax Nightmares to AI: Staying Future Ready with Alistair Frost
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What happens when creativity outpaces strategy?
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EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
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We almost made political history on Twitter, until they pulled the plug
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EP 101: Stop Wasting Social Spend: 12 Social Media Trends That Will Make Or Break 2026
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Hold My Buffalo: Samsung's Aussie Adventure Gone Wrong
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Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes
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When Exposing Bad Hairdressers Costs Eight Hours of Your Life
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The Secret Spelling Mistake That Cost Six Figures
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EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington
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Even experts fall into their own marketing traps.
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EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World
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From Office to Remote: A Pandemic Pivot Gone Wrong
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EP 97: Ex-McKinsey Strategist: Why Your Strategy Will Fail - Faris Aranki
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Behind the Skip: How Eight Students Nearly Ruined a VIP Event
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EP 96: Community Isn’t a Campaign: Lessons from Comms Hero Asif Choudry
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The Unlikely Path from Vatican City to Kim Jong-un's Birthday Party
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EP 95: A £7K SEO Disaster to LinkedIn Success Story: Niraj Kapur
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I Forgot to Book the Entire Afternoon Session of my Event.
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EP 94: The Pink Batman Strategy: Finding Your Brand’s Inner Weird - Mark Terry-Lush
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How A Bird, A Lost Bag, And A Typo Taught Me To Safeguard My Marketing Career
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When Twitter Turned On Royal Mail
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I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired
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EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
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The Craigslist Sandwich Board Stunt That Misfired
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EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty
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Inside the Haircare CGI Mishap That Stopped a Campaign
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EP 91: How AI Is Transforming SEO: Chris Attewell on Google, Bing and the Future of Search
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I Lost $25,000 On Ads And Learned Exactly What Not To Outsource
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What Happens When Your Influencers Refuse to Use Their Own Names
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EP 90: The Body Shop Line That Haunted Vikki Ross
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From helping DJ Bob Sinclair to almost getting fired.
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EP 89: The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan
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Three PR Nightmares That Cost Brands Millions
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EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
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EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
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She controlled her narrative by revealing her darkest secrets first
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EP 86: When Google’s AI Stole Their Clicks: How Prohibition Turned a Traffic Crisis into GEO Strategy
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Breaking the BBC Homepage: Tales from the Trenches
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EP 85: AI-Written RFP Fail: Why Pitches Collapse
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Knowing When to Fold: A Transatlantic Marketing Lesson
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EP 84: Cracking the YouTube Algorithm: Lessons from Raw Data, Not Hype
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The Gap Year that Almost Became a Career Gap
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EP 83: Demoted at Deliveroo: Alice Ter Haar's Career-Shaking Failure
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Webinar FAIL: That Time I Forgot to Record Our Huge Influencer Webinar
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EP 82: Mastering LinkedIn Visibility: Four Steps to Turn Followers into Clients
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Direct Marketing F**k Up that Taught Me Everything Advertising Couldn't
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EP 81: How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand
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Food Marketing Gaffe: My Culinary Embarrassment with Meena Patak
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EP 80: The 1 B2B Thought Leadership Strategy You're NOT Using in 2025
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Sadie Straw’s Inbox Fail and the Wellness Campaign That Asked Too Much
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EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch
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EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail
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EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets
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PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.
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EP 76: How British Wool Turned 30,000 Farmers into Brand Advocates
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Media Training Error: The Constructive Dismissal Quip That Sparked a Training F**k Up
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The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement
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Marketing Mistake: Did I Just Break Stock Market Regulations?
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EP 75: Your Marketing Team Just Got Smarter Thanks to AI
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Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster
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EP 74: Are You Still Measuring Outputs When You Should Be Measuring Outcomes?
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FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To
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EP 73: The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness
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Marketing Mishap: Using My Name As My Password Wasn't Great
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FAIL: When your business feels like your baby, you take the losses personally
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FAIL: "I Started an Online Wine Business Right Before Lockdown"
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Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy
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FAIL: I was almost printed on the front page of a national newspaper
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EP 72: Why Lazy Content Will Kill Your Brand
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